What is the best strategy to get referrals and new business Trust is a key factor in growing a business and one of the most important strategies for gaining word of mouth referrals. In todays fast past society, product reviews and experiences are only a click a way, which is why businesses must make their customers a priority. According to CEO and co-founder of Spacer.com.au, Michael Rosenbaum, “the best strategy to get referrals via word of mouth is to provide an exceptional end-to-end customer experience where the customer becomes a true advocate of your brand.” Not only is word of mouth a powerful marketing tool, it is also simple and cost effective.