The World Health Organization (WHO) describes the COVID pandemic as a once-in-a-lifetime experience. That offers business a once-in-a-lifetime opportunity to support the recovery.

While ongoing transmission suppression and social and economic recovery are naturally the focus this year, WHO states we must also “recover better”:

“We simply cannot return to where we were before COVID-19 struck, with societies unnecessarily vulnerable to crisis.”

So, if thriving in 2022 means more than simply returning to the way things were, how exactly should business go about it?