When is the right time to cash in on your great new idea that has a unique value proposition? The answer is perhaps best summed up by the phrase “Timing is everything,” attributed to Buck Brannaman, America’s renowned horseman. This quote, easily understood in the context of horse riding and its inherent risks, is often shared by both the cautious and the brave. Ultimately, the right time to start is when it feels right, says Alan Manly author of The Unlikely Entrepreneur and CEO of CampusQ