The inevitable boom after an enforced recession caused by COVID plus the low-interest rates from government bonds has resulted in a boom for private companies. This has resulted in a record surge in investment pushing many privately held start-ups to achieve unicorn status.

However, as we know, all big companies start small. Taking heart from this adage it is obvious that if you have a great idea and no money you are embarking on a well-worn path. Sadly, many fail not through lack of enthusiasm but more from a lack of cunning.

Assuming that money is in short supply how can you start a business on a shoestring budget?