featured in The CEO Magazine
Article Title: 4 ways to ensure your start-up thrive
Every entrepreneur has a burning desire to get started, but that’s only the first step. Once your start-up is open for business, you need customers. Once you have a few customers on the books, you start to face challenges; often challenges you hadn’t planned for.
As in nature, it’s a case of adapt or die. So you adapt, and prove to yourself that you can survive.
But can you move beyond survival mode and earn a good income? Many start-ups plateau at this point, never managing to provide a reliable income and long-term career prospects for their founders. With careful planning, you can avoid being one of them.