Trial and error over time is one way to perfect your elevator pitch. But who has the benefit of time? Instead, there’s a simple way to get both your foot in the door and the self-confidence to see it through.

The elevator pitch is synonymous with entrepreneurship – convey your business idea and its merits within the time of a typical elevator ride (about 30 seconds).

Being an entrepreneur means having your own ideas. That can be applied to your elevator pitch too.

Many are not comfortable with the hard sell, even after many years in business. And an elevator pitch demands confidence.

So rather than forcing something that doesn’t come naturally, I can – with the benefit of personal experience – recommend this simple approach.