The moment an entrepreneur decides to take the plunge and launch a unique value proposition, it often feels like a solitary journey.

This decision is personal, driven by a deep desire to seize a once-in-a-lifetime opportunity.

Analysing this moment reveals a singular experience—one person, one opportunity, one launch. It’s a scenario that can easily be seen as lonely, even though it might also represent self-actualisation, the pinnacle of Maslow’s hierarchy of needs.