The thrill of establishing a start-up is much like the thrill of a new relationship. It’s new, exciting and everyone involved is highly motivated and interested – at least for the first six months or so. The initial surge of sales, often from opening specials or pre-launch sales has, by then, been exhausted. New sales are hard work because one new start-up rarely expands the market. It disrupts the incumbents who will make changes to address the disruption. In doing so, they slow down the newcomer’s success. The start-up’s ability to work through this challenging period relies on the energy of a highly motivated team. Here are a few steps to help you and your team stay motivated as you grow.